Music Marketing #1 Research Project
Project Rules
For this project we got in groups of about 4-5 people and were randomly assigned a music genre to research marketing and distribution practices associated with our assigned genre. We each had to choose one music production company and two artists/bands that are under the company we selected. There were a few conditions that we had to follow for selecting our artists/bands such as they must have produced and released music within the past five years and we could not select a music artist/band outside of our respective genre.
Planning Process
To figure out which artist and company I would choose I searched up popular Indie/Alternative and found a band I liked and I had originally selected Foo Fighters but I discovered that the production company behind them only produced them so I could not use them. I kept looking and discovered that one of my favorite bands fell under the Alternative genre, the band being Linkin Park. I looked into the company behind them and found another band that I knew about which ended up under the same genre which was Muse. They both were under the production company Warner Bros. Records.
Research
After selecting my company and bands, I immediately went to their websites to find out what I needed to know. I first went to the Warner Bros. Records website to learn about the company's history and what were their major artists/groups. I then did my research on Linkin Park by going to their website which showed me the band's history, what platforms they use, and that they were doing a world tour right now and were selling tickets to it. For the other things I had to research other resources for things like their brand and what marketing and distribution techniques they used. After finishing up the research on Linkin Park I went to research Muse by going to their website where I learned the group's history, and other things such as their most recent album being in 2022 being called "Will of the People" and that they went on a tour to promote the album. I again had to go to other resources to find out things such as their target audience, marketing and distribution methods, and branding.
Below are the the bands I selected and their company image
