Creating the Logo: Cambridge Portfolio Project

 Creating the Logo

For this week, me and my teammate had to come up with a production company name and create a logo for our film opening. After getting inspiration from other logos from popular companies we decided on the name of our company. The name of our production is "Viper Studios", and there really isn't any symbolic meaning behind. We just wanted to appeal to the mystery genre of our opening and we simply wanted our logo to reflect that. In addition, we created our logo reflect our name inside of it with the snake being the form of an S to stand for Studios.

Here is our finished product:

Logo Creation Process

We came into the creation process for our logo with zero knowledge on how to create and publish a viable logo. After researching a few major brands like Marvel and Warner Bros. we display our production process below in stages. We used Canva for the creation of this logo.

Our first task was to create a base to place our logo in. We decided to create it using simple shades of purple with the plan of including black in the logo later on. We do this to emphasize the color scheme of the Calling Cards the antagonist will use in the film opening. We are able to strengthen our image as a production company that does mystery movies.

After that, we had to add in the actual logo for our company. We decided on a snake because it can be used to represent any letter or shape that we wanted and because they looked cool. We created the logo using Canva's generate image function and we added an eye because it was created without one and we wanted it to appear more realistic and because without it, it looked like a worm.

Then, we added the final touches to the snake as we changed the eye color to green to have a more contrasting and interesting color design. Moreover, the snake looks like an S which concretes our studio name as mentioned earlier. We were very proud of what we had done but still felt that some aspects were missing.

Finally, we finished the logo changing the background to black to contrast our white text for the company name and to add more reinforcement and symbolism to the Calling Cards as it was their signature colors. We also messed around with the colors and sizes to make sure it all matched perfectly.